Online reviews serve as a vital currency for businesses. They shape public perception, influence consumer decisions, and can either spur your company’s growth or hinder its success. Major platforms like Google, TripAdvisor, Yelp, and Trustpilot have become essential arenas for gathering customer feedback.
Why online reviews matter
Consumers have become increasingly reliant on online reviews to make informed decisions. According to a study by Zendesk, 90% of participants claimed that positive online reviews influenced their buying decision, while 86% were swayed by negative reviews. This demonstrates the significant impact online reviews can have on a business’s reputation and revenue.
The power of social proof
Social proof, the psychological phenomenon where individuals mimic the actions of others in an attempt to exhibit correct behavior, plays a massive role in the influence of online reviews. When prospective customers see that others have had positive experiences with a business or product, they are more likely to trust that company and make a purchase.
The influence on search engine rankings
Online reviews can also affect your website’s ranking on search engines like Google. The quantity, quality, and diversity of the reviews your business receives can all contribute to your SEO, making your website more visible to potential customers.
How to garner more online reviews
While online reviews naturally come from customers, businesses can take proactive measures to increase their number and positivity.
Managing negative reviews
While businesses often focus on positive reviews, dealing with negative ones is equally important. Responding to negative reviews can actually lead to better ratings overall. When responding, it’s crucial to do so without being defensive and to seek a resolution.
Boost your business reviews with Tourza
Getting real reviews for your business is important. It’s not just about having a lot of them; it’s about making sure people trust and see your business online. But getting these reviews can take a lot of time. That’s where Tourza comes in to help you get reviews faster and better.